Today we share another feature of The Vineyard Bride Guide, a series that showcases the various components a couple will encounter during their wedding planning process, arming readers with the tools, tips + tricks to ease the stress of maneuvering these details and make the planning journey a joyful one.

Choosing the perfect florist for your wedding day is a crucial step in bringing your dream celebration to life. With so many wedding vendors in the bustling wedding industry, it’s essential to find a floral designer who understands your vision and can translate it into beautiful wedding florals that complement your chosen colour palette. Sue Gallo Designs is an incredibly talented florist in Southern Ontario, with years of experience and a keen eye for design style, ensuring that every arrangement is a good fit for your unique day. In this guest post, we’ll offer expert advice on finding a floral designer who can make your special day truly unforgettable.

Florist + Designer: Sue Gallo Designs

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What To Look For in a Wedding Florist

experience

Experience is one of the most crucial factors when choosing a wedding florist. A seasoned floral designer will have the knowledge and skills necessary to bring your vision to life. They will also be able to offer valuable advice on what flowers will work best with your chosen colour scheme, venue, and season.

design style

Every florist has their own unique design style, so it’s essential to find someone whose aesthetic matches your own. Take the time to browse through a florist’s portfolio and see if their past work resonates with you. This will give you a better idea of what to expect from them and ensure that your wedding flowers reflect your personal style.

availability

It’s crucial to confirm that the florist you’re interested in is available on your wedding date. Some popular florists may be booked well in advance, so it’s important to reach out and inquire about their availability as soon as possible.

budget

Wedding flowers can be a significant expense, so it’s essential to discuss your budget with potential florists upfront. This will help you determine whether they are a good fit for your needs and prevent any unexpected costs from arising later on. Keep in mind that experienced florists may be able to offer cost-saving alternatives or work within your budget to create a stunning floral display.

Name of your business: Sue Gallo Designs

What should a client consider when researching your specialty? At the heart of an SGD event is a set of core values and principles. Our signature STYLE, effortless EXECUTION, client COLLABORATION, and creative DETAILS. Guiding each part of our floral and decor planning and execution processes. Ensuring that each SGD event is as unique as our clients and reflecting their own beautiful sense of style and vision. Our signature style is founded on lush, romantic garden-inspired florals. A timeless look that is a testament to our classic style that will continue to remain relevant for years to come.

How far in advance should a client reach out to you when planning wedding or special event? 12 months.

Is there anything a client should bring with them when attending a consultation? Couples should have firmed up their wedding date and venue, have begun to research a vision direction, a colour palette, and consider elements that are most important to them that they wish to include. They should also begin to gather inspirational images and/or create a Pinterest Board that best speaks to the wedding vibe they wish to achieve.

How should a client budget for your services? Is there a typical range they should keep in mind and are there some industry tips that can make their budget go farther? Florals and Decor can be one of the most expensive elements of a wedding day. While we generally suggest a floral and decor budget of 25% of their over all wedding budget — that doesn't always work for every couple. Some couples have more simplistic tastes while others more luxurious and love an abundance of florals and details. As no two weddings are ever alike — or couples for that matter — budgeting is a really personal decision and based on what a couple is comfortable spending.

Helpful planning tips: Invest in larger statement pieces rather than spreading your budget thin by having flowers and decor everywhere. Make planning your wedding flowers and decor a priority. Be flexible with your vision, and how it comes to life. It isn't always about checking everything off your wedding check list, but how you use those pieces you choose to move forward with.